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Manuel Badel

An expert in digital media and business models in the creative sectors, Manuel Badel is one of the pioneers in experimenting with blockchain for these industries. As a consultant, researcher, speaker and entrepreneur, he specializes in innovation applied to rights monetization, project financing and impact investing. Active in the media and creative sectors since the beginning of the 2000s, he has had an active role in the definition of programs that have contributed to meeting the challenges and opportunities of the industry, especially in terms of digital transformation. He previously served as a senior advisor and a manager at Telefilm Canada, deputy director for the Canada Media Fund programs, and film-TV tax credit manager at SODEC. Manuel founded Badel Media in 2015 and has worked on more than 100 projects in the creative sectors. Certified Blockchain Professional (2017), he is the author of the first industry report on blockchain and media sectors in Canada (Blockchain and the Canadian Media Industry, Telefilm Canada & Canada Media Fund, with the Pôle Médias HEC Montréal – 2019). Before the publication of his research work, he had initiated with Groupe Média TFO, Blockchain TFO, the first PoC of its kind in the Canadian broadcasting industry (2016-17). He also designed and organized with Telefilm Canada the first blockchain conference in a major film festival (Let’s Change With Blockchain!, Berlinale – European Film Market – 2018). Manuel now combines his consulting activities with the development of the Platz platform. He holds a Bachelor in Finance and Marketing and a Graduate Diploma in e-Business from HEC Montréal, completed by a Certificate in Project Management from McGill University

Magalie Zafimehy

Magalie Zafimehy graduated from the Université Léonard de Vinci (France) and holds an MBA in digital marketing and Internet commerce. She has been working for over 20 years on the digital transformation and acceleration of businesses in Canada and France. She has worked both in the agency and advertisers-side across multiple industries such as video games, media, luxury catering, real estate, and "Tech for good".

 

 

Within Badel Media, Magalie Zafimehy assists companies and producers in the following areas: 

  • Digital product development

  • Development of digital marketing strategies 

  • Research and market opportunities

  • Strategic product positioning

  • Audience and market analysis

  • Development of marketing strategies

  • Brand development strategy

  • Development of revenue models

In addition to her role at Badel Media, Magalie is the Senior Director of Marketing and Products at WhatRocks Foundation, the NPO in charge of the governance of the ads for good label WhatRocks™.

Specifically, she is in charge of the development of digital products (mobile applications for the general public and webapps for professionals) and brand strategy. She also coordinates strategic partnerships with global advertising players such as L'Oréal, Nestlé, Publicis, and Yahoo!. 

 

Prior to joining Badel Media, Magalie was Chief Marketing and Communications Officer at TFO Media Group where she led the company's digital transformation by integrating innovative product development, marketing partnerships including Google Home, internalization of media buying, and data-driven marketing. 

Previously, she was Director of Digital Content for this Media Group where she received numerous awards for the Rêve de Champlain (Gémeaux 2015), Motel Monstre (Gémeaux 2016), Learning the 5 Senses with Charlie (Nominated Youth Media Alliance 2017), and Boukili (Nominated Youth Media Alliance 2018).

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Tarek Berrahal

Recently graduated from HEC Montreal with a M.sc in Finance, Tarek Berrahal joined Badel Media to contribute to the project development initiatives of the studio. Particularly, he is working on the definition of the overall strategy of the company and brings his deep understanding of financial mechanisms to support the growth of the firm activities.
 

Tarek is also conducting academic research on crypto assets and private financing. He is developing an expertise on blockchain as an innovative tool for companies to access capital and reduce market friction.
 

He applies these areas of expertise to the media & entertainment industry, developing a strong knowledge of the content production and distribution markets. He focuses on decentralized solutions as a way to address important industry issues, such as rights management, production financing and content monetization.