Manuel Badel founded Badel Media in 2015, a consultancy services and project development studio specializing in the synergy of financing strategies, business models and solution design in digital media. Active in the industry since the beginning of the 2000s, and always focused on innovation, within the main organizations of the Canadian media and creative sectors, he has had a concrete role in the definition of programs and initiatives that have contributed to meeting the challenges of evolution of the industry, especially in terms of digital transformation. One of the first Certified Blockchain Professional (2017), he is the author of the first industry report on blockchain and media sectors in Canada (Blockchain and the Canadian Media Industry, Telefilm Canada & Canada Media Fund, with the Pôle Médias HEC Montréal – 2019).
Before the publication of his research work, he had initiated with Groupe Média TFO and Stone Paper (Toronto), BlockchainTFO, the first PoC of its kind in the Canadian broadcasting industry (2016-17). He also designed and organized the first blockchain conference and workshop in a major film festival (Let’s Change With Blockchain!, Berlinale – European Film Market – 2018). Manuel is now an internationally recognized expert and speaker and collaborates with a diversity of public and private industry stakeholders. He previously served as a senior advisor and a manager at Telefilm Canada, deputy director for the Canada Media Fund programs, and film-TV tax credit manager at SODEC. He holds a Bachelor in Finance and Marketing and a Graduate Diploma in e-Business from HEC Montréal, completed by a Certificate in Project Management from McGill University.
Magalie Zafimehy graduated from the Université Léonard de Vinci (France) and holds an MBA in digital marketing and Internet commerce. She has been working for over 20 years on the digital transformation and acceleration of businesses in Canada and France. She has worked both in the agency and advertisers-side across multiple industries such as video games, media, luxury catering, real estate, and "Tech for good".
Within Badel Media, Magalie Zafimehy assists companies and producers in the following areas:
Digital product development
Development of digital marketing strategies
Research and market opportunities
Strategic product positioning
Audience and market analysis
Development of marketing strategies
Brand development strategy
Development of revenue models
In addition to her role at Badel Media, Magalie is the Senior Director of Marketing and Products at WhatRocks Foundation, the NPO in charge of the governance of the ads for good label WhatRocks™.
Specifically, she is in charge of the development of digital products (mobile applications for the general public and webapps for professionals) and brand strategy. She also coordinates strategic partnerships with global advertising players such as L'Oréal, Nestlé, Publicis, and Yahoo!.
Prior to joining Badel Media, Magalie was Chief Marketing and Communications Officer at TFO Media Group where she led the company's digital transformation by integrating innovative product development, marketing partnerships including Google Home, internalization of media buying, and data-driven marketing.
Previously, she was Director of Digital Content for this Media Group where she received numerous awards for the Rêve de Champlain (Gémeaux 2015), Motel Monstre (Gémeaux 2016), Learning the 5 Senses with Charlie (Nominated Youth Media Alliance 2017), and Boukili (Nominated Youth Media Alliance 2018).
Tarek is a graduate student in Finance at HEC Montréal, with experience in financial and strategic analysis. At Badel Média, Tarek works on innovative project development within the blockchain ecosystem, and helps define products that will transform content financing and investing